Desification was formed out of sheer love for entertainment and culture. We are a desi (South East Asian) couple and we are big on entertaining and hosting. With a large group of social circle ( like any desi folks) we always brainstorm on finding different ways to entertain either by coming up with a new game or adding our own twist to an existing game. Every year we would go on a quest to diversify and do something different to add our special touches to double the entertainment value and in this quest we found our purpose. We recognized a gap of culturally infused games that can bring people of different generations and sub cultural background together. As we embark on our journey, we wanted to start by exploring the board game arena and hence we launched our company with our flagship product called Bollywood 5-star. Bollywood 5-star is first of its kind Bollywood board game that will bring people from all ages together in a living room for a fun session. We are in process of developing few more games that will “desify” the games you might have already heard of before. Our goal is to encourage cultural talks in desi and non desi community and have one or more of our product make a permanent place in every household.